The economics of TV tune-in
Year of publication: |
2020
|
---|---|
Authors: | Chen, Linfeng ; Hu, Qibing ; Lv, Qiang |
Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 89.2020, p. 189-200
|
Subject: | Commercial advertising | Quality | Tune-in | Theorie | Theory | Werbung | Advertising | Fernsehwerbung | Television advertising |
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