The economy of brands
Year of publication: |
2010
|
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Authors: | Lindemann, Jan |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Markenartikel | Brand | Markenführung | Brand management | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Markenwert |
Description of contents: | Table of Contents [gbv.de] |
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Intangible assets as a source of competitiveness in the post-crisis economy : the role of brands
Dobre, Ana Maria, (2013)
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Jennewein, Klaus, (2005)
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Jennewein, Klaus, (2005)
- More ...
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Wie bewertet die Börse Marken?
Esch, Franz-Rudolf, (2002)
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Brand valuation : identifying and measuring the economic value creation of brands
Lindemann, Jan, (2014)
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Lindemann, Jan, (2009)
- More ...