The economy of brands
Jan Lindemann
| Year of publication: |
2010
|
|---|---|
| Authors: | Lindemann, Jan |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Markenwert |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 184 graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-23250-1 ; 0-230-23250-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481142