The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Year of publication: |
2009
|
---|---|
Authors: | Feiereisen, Stéphanie ; Broderick, Amanda J. ; Douglas, Susan P. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 9, p. 813-843
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Wahrnehmung | Perception |
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