The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Year of publication: |
2023
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Authors: | Ali, Basant Hassan ; Elaref, Nadia ; Yacout, Omneya Mokhtar |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 4, p. 875-903
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Subject: | Brand experience | Brand personality | Donor loyalty | Donor satisfaction | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Fundraising | Entwicklungshilfe | Development aid | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Wohltätigkeit | Charity | Persönlichkeitspsychologie | Personality psychology |
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