The effect of customer orientation on smaller sized service firms and on the market : a multilevel application embracing firms and customers
by Ana Isabel Polo Peña, Dolores María Frías Jamilena, and Miguel Ángel Rodríguez Molina
| Year of publication: |
April 2016
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| Authors: | Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Rodríguez Molina, Miguel Ángel |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 54.2016, 2, p. 566-581
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| Subject: | Beziehungsmarketing | Relationship marketing | KMU | SME | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Tourismuswirtschaft | Tourism industry | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jsbm.12158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011457297