The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective

In this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudes

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Year of publication:	2007-11-10
Authors:	Czellar, Sandor ; Luna, David
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	object knowledge and expertise \| attitude measurement \| implicit measures of attitudes \| Implicit Association Test

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Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Language:	English
Notes:	The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 877 55 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005011503