The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region
Year of publication: |
2014
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Authors: | Kolar, Tomaž ; Zabkar, Vesna |
Published in: |
Journal of East European management studies : JEEMS. - Baden-Baden : Nomos, ISSN 1862-0019, ZDB-ID 2134490-5. - Vol. 19.2014, 1, p. 58-80
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Subject: | Consumer attitudes | Multinational firms | Product origin | Marketing strategies | Slovenia | Croatia | Serbia | Bosnia and Herzegovina | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Bosnien-Herzegowina | Kroatien | Südosteuropa | Southeastern Europe | Slowenien | Serbien |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassung in dt. Sprache Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1688/JEEMS-2014-01-Kolar [DOI] 10.5771/0949-6181-2014-1-58 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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