The effect of green self identity, self-congruity, perceived value on bioplastic product purchase intention : evidence from Indonesian consumers
Year of publication: |
2023
|
---|---|
Authors: | Salsabila, Puteri ; Hartono, Arif |
Subject: | Green Self-Identity | Self-Congruity | Perceived Value | Purchase Intention | Bioplastic | Indonesia | Indonesien | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
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