The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
Roberta De Cicco, Serena Iacobucci and Stefano Pagliaro
| Year of publication: |
2021
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|---|---|
| Authors: | De Cicco, Roberta ; Iacobucci, Serena ; Pagliaro, Stefano |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 733-759
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| Subject: | ad recognition | congruency | influencer marketing | Instagram | sponsorship transparency | Sponsoring | Sponsorship | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Influencer | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1801198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623881