The effect of advertising on pharmaceutical innovation
Winghan Jacqueline Kwong, Edward C. Norton
| Year of publication: |
2007
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|---|---|
| Authors: | Kwong, Winghan Jacqueline ; Norton, Edward C. |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 31.2007, 3, p. 221-236
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| Subject: | Werbewirkung | Advertising effects | Pharmakologie | Pharmacology | Innovation | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003718431