The Effect of Advertising Slogan Changes on the Market Values of Firms
Year of publication: |
1995
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Authors: | Knowles Mathur, Lynette ; Mathur, Ike |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 1, p. 59-65
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