The effect of AI-based CRM on organization performance and competitive advantage : an empirical analysis in the B2B context
Year of publication: |
2021
|
---|---|
Authors: | Chatterjee, Sheshadri ; Rana, Nripendra P. ; Tamilmani, Kuttimani ; Sharma, Anuj |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 97.2021, p. 205-219
|
Subject: | AI-CRM | B2B | Competitive advantage | Institutional theory | Organization performance | RBV | Wettbewerbsvorteil | B-to-B-Marketing | Business-to-business marketing | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance |
-
Iršič, Matjaž, (2017)
-
Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio, (2020)
-
Muhammad Sabbir Rahman, (2023)
- More ...
-
Social media research in the context of emerging markets
Tamilmani, Kuttimani, (2018)
-
I won't touch money because it is dirty : examining customer's loyalty toward M-payment
Goel, Pooja, (2021)
-
Goel, Pooja, (2022)
- More ...