The Effect of an Audio Stimulus: Accents in English Language on Cross-Cultural Consumer Response to Advertising
| Year of publication: |
1999
|
|---|---|
| Authors: | Lwin, May ; Wee, Chow-Hou |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 11.1999, 2, p. 5-38
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