The effect of behavioural activation and inhibition on CRM adoption
Year of publication: |
2012
|
---|---|
Authors: | Vella, Joseph ; Caruana, Albert ; Pitt, Leyland F. |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 30.2012, 1, p. 43-59
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Behavioural activation system | Behavioural inhibition system | Customer relationship management | Equity | Motivation | Financial services |
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