The effect of brand attitude and brand image on brand equity
Year of publication: |
2010
|
---|---|
Authors: | Faircloth, James B. ; Capella, Louis M. ; Alford, Bruce L. |
Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 243-267
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
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