The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Year of publication: |
1995
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Authors: | Karande, Kiran W. ; Kumar, V. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 71.1995, 3, p. 249-278
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Saved in:
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