The effect of brand class on perceived fairness of revenue management
Wayne Taylor and Sheryl E. Kimes
| Year of publication: |
2011
|
|---|---|
| Authors: | Taylor, Wayne ; Kimes, Sheryl E. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 3, p. 271-284
|
| Subject: | Revenue-Management | Revenue management | Hotellerie | Hotel industry | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155926