The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach
Year of publication: |
2022
|
---|---|
Authors: | Lencastre, Paulo de ; Machado, Joana César ; Costa, Patrício |
Publisher: |
[S.l.] : SSRN |
Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Internationales Marketing | International marketing |
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