The effect of "can do" and "reason to" motivations on service-sales ambidexterity
Year of publication: |
May 2016
|
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Authors: | Sok, Keo Mony ; Sok, Phyra ; DeLuca, Luigi M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 144-155
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Subject: | Ambidexterity | Salesperson | Self-determination theory | Regulatory mode theory | Cross-/up-selling | Customer service provision | Organisationale Ambidextrie | Ambidextrous organization | Motivation | Theorie | Theory | Verkaufspersonal | Salespeople | Kundenservice | Customer service |
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