The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars
Parker J. Woodroof, George D. Deitz, Katharine M. Howie, Robert D. Evans Jr
| Year of publication: |
2019
|
|---|---|
| Authors: | Woodroof, Parker J. ; Deitz, George D. ; Howie, Katharine M. ; Evans, Robert D. <Jr.> |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 5, p. 899-918
|
| Subject: | Cause-related marketing | Corporate social responsibility | Shareholder value | Event-study analysis | Resource based view | Corporate Social Responsibility | Cause-Related Marketing | Shareholder Value | Marketingmanagement | Marketing management | Unternehmenswert | Firm value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00660-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107342