The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia
Year of publication: |
2020
|
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Authors: | Herjanto, Halimin ; Adiwijaya, Michael ; Wijaya, Elizabeth ; Semuel, Hatane |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 11.2020, 1, p. 203-221
|
Subject: | celebrity endorsement | brand image | brand trust | purchase intention | Indonesien | Indonesia | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Werbewirkung | Advertising effects |
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