The effect of celebrity endorsement on omission neglect at different levels of skepticism
Year of publication: |
2021
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---|---|
Authors: | Lopes, Evandro Luiz ; Goulart‐da‐Silva, Jussara |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 3 (04.07.), p. 803-817
|
Publisher: |
Wiley |
Saved in:
Online Resource
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