The effect of channel innovation knowledge management on competitive advantage : a dual-path model
Year of publication: |
2020
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Authors: | Im, Subin ; Kim, Stephen K. ; Bond, Edward U., III |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 2, p. 196-212
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Subject: | Produktentwicklung | New product development | Wissensmanagement | Knowledge management | Vertrieb | Physical distribution | Hochtechnologie | High technology | USA | United States |
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Chonlatis Darawong, (2015)
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Soukhoroukova, Arina, (2012)
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