The effect of color lightness on anticipated product comfort : the role of the lightness-softness cross-modal correspondence
Year of publication: |
2023
|
---|---|
Authors: | Yazdanparast, Atefeh ; Ketron, Seth |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-14
|
Subject: | Cross-modal correspondence | Sight | Haptics | Color lightness | Softness | Comfort |
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