The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Jungwon Lee and Yunhye Lee and Cheol Park
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Jungwon ; Lee, Yunhye ; Park, Cheol |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 4, p. 707-738
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| Subject: | Breadth | Depth | EWOM | Movie | Non-linear | Social media | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2020-0560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163378