The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Year of publication: |
2013
|
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Authors: | Ulrich, Isabelle |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 9, p. 794-810
|
Subject: | Markentransfer | Brand extension | Markenimage | Brand image | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | Europa | Europe | Frankreich | France |
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