The effect of consumption goals on review helpfulness : behavioral and eye-tracking research
Year of publication: |
2024
|
---|---|
Authors: | Chen, Lele ; Jing, Kunpeng ; Mei, Yupeng |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103563, p. 1-10
|
Subject: | Consumption goals | Eye-tracking technology | Review helpfulness | Review-goal congruity |
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