The effect of country of origin and ethnocentrism on attitudes : a cross-cultural investigation
Year of publication: |
2008
|
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Authors: | Lee, Li-Yueh ; Bory, Ao |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 4.2008, 3, p. 303-321
|
Subject: | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Kambodscha | Cambodia | Taiwan |
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