The effect of country-of-origin on customer purchase intention : a study of functional products in Vietnam
Year of publication: |
August 2017
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Authors: | Nguyen Ngoc Duy Phuong ; Nguyen Tien Dat |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 4.2017, 3, p. 75-83
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Subject: | Belief | Consumer Animosity | Attitude | Social Prestige | Purchase Intention | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
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