The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Year of publication: |
2013
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Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Steenkamp, Jan-Benedict E. M. ; Tuli, Kapil R. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 59.2013, 3, p. 748-769
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