The effect of cultural differences on the relationship between contract governance and opportunism
Year of publication: |
2023
|
---|---|
Authors: | Wang, Tao ; Han, Linhao ; Yang, Zhilin ; Jia, Yu |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 11, p. 2974-3004
|
Subject: | Channel members’ opportunism | Contingency adaptability | Contract specificity | Cultural differences | Exporting |
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