The effect of customer asset strategies on acquisition performance in business-to-government markets
Year of publication: |
2024
|
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Authors: | Yan, Shuai ; Lee, Ju-Yeon ; Josephson, Brett W. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 789-814
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Subject: | Acquisition performance | Artificial Intelligence | Business-to-government (B2G) | Government customer expansion | Government customer penetration | Übernahme | Takeover | Unternehmenserfolg | Firm performance | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing |
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