The effect of deals and moods on compulsive buying in young adults : a comparison of an indulgence culture and a restraint culture
Year of publication: |
2015
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Authors: | Pandey, Shivendra ; Devasagayam, Raj |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 3, p. 257-270
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Subject: | Compulsive buying | Deal proneness | Moods | Empirical study | USA | India | Gender | ANCOVA | Indulgence culture | Restraint culture | United States | Konsumentenverhalten | Consumer behaviour | Indien | Kaufsucht | Kultur | Culture | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity | Emotion | Geschlecht |
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