The effect of decision order on purchase quantity decisions
Year of publication: |
2010
|
---|---|
Authors: | Nowlis, Stephen M. ; Dhar, Ravi ; Simonson, Itamar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 725-737
|
Subject: | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Motivation | Marktforschung | Market research |
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