The effect of default options on choice—Evidence from online product configurators
Year of publication: |
2011
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Authors: | Herrmann, Andreas ; Goldstein, Daniel G. ; Stadler, Rupert ; Landwehr, Jan R. ; Heitmann, Mark ; Hofstetter, Reto ; Huber, Frank |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 6, p. 483-492
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