The Effect of Destination Image, Tourism Facilities, and Experiential Marketing on Visitor Satisfaction in Cangkuang Temple

The purpose of this study was to determine and analyze the influence of the variable destination image, tourist facilities, and experiential marketing on visitor satisfaction at Cangkuang Temple. The independent variables of this study are destination image (X1), tourist facilities (X2), and experiential marketing (X3). While the dependent variable is visitor satisfaction (Y). The research method used in this research is a quantitative method with a sample size of 100 respondents. The data analysis method used is multiple regression analysis methods. The results showed that: 1) the image of the destination partially influences the satisfaction of visitors to Cangkuang Temple; 2) tourism facilities partially affect the satisfaction of visitors to Cangkuang Temple; 3) experiential marketing partially affects the satisfaction of visitors to Cangkuang Temple; 4) The destination image, tourist facilities, and experiential marketing simultaneously affect the satisfaction of visitors to Cangkuang Temple