The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Year of publication: |
2019
|
---|---|
Authors: | Hendriks, Berna ; Meurs, Frank van ; Behnke, Gwendolyn |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 4, p. 302-316
|
Subject: | accent strength | German | radio commercials | regional accent | service/product | Deutschland | Germany | Hörfunkwerbung | Radio advertising |
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