The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Year of publication: |
2021
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Authors: | Liao, Lin ; Huang, Tao |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 7, p. 1-16
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Subject: | Consumers’ responses | Elaboration likelihood model | Movie box office | Social media marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Filmwirtschaft | Film industry | Social Web | Social web | Werbewirkung | Advertising effects | Kino | Movie theatre | Film |
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