The effect of direct to consumer television advertising on the timing of treatment
W. David Bradford, Andrew N. Kleit, Paul J. Nietert and Steven Ornstein
| Year of publication: |
2010
|
|---|---|
| Authors: | Bradford, W. David ; Kleit, Andrew N. ; Nietert, Paul J. ; Ornstein, Steven |
| Published in: |
Economic inquiry : journal of the Western Economic Association International. - Hoboken, NJ : Wiley-Blackwell, ISSN 0095-2583, ZDB-ID 191139-9. - Vol. 48.2010, 2, p. 306-322
|
| Subject: | Fernsehwerbung | Television advertising | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | USA | United States | 1999-2002 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974575