The effect of e-WOM and content marketing on customers' purchase intention
Year of publication: |
2020
|
---|---|
Authors: | Kajtazi, Kaltrina ; Zeqiri, Jusuf |
Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 5.2020, 2, p. 114-131
|
Subject: | electronic word-of-mouth | e-WOM | customers | content marketing | dependable sources | purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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