The effect of electronic customer relationship management on customer relationship quality : evidence from Mellat Bank of Arak City
Azizallah Najafi, Salem Rezaei, Aref Dosti Rodi
| Year of publication: |
2017
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|---|---|
| Authors: | Najafi, Azizallah ; Rezaei, Salem ; Rodi, Aref Dosti |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 539-548
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| Subject: | Electronic Relationship Management | Quality of Customer | Mellat Bank | Beziehungsmarketing | Relationship marketing | Bank | Electronic Commerce | E-commerce | Electronic Banking | Electronic banking | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209354