The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Year of publication: |
January 2017
|
---|---|
Authors: | Song, Xiaobing ; Huang, Feifei ; Li, Xiuping |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 69-83
|
Subject: | Embarrassment | Branded products | Self-esteem | Self-brand connection | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
-
Fazli-Salehi, Reza, (2021)
-
Sugitani, Yoko, (2018)
-
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W., (2018)
- More ...
-
Song, Xiaobing, (2021)
-
Feeling lonely increases interest in previously owned products
Huang, Feifei, (2021)
-
Government subsidies and firm performance : evidence from high-tech start-ups in China
Luo, Xingwu, (2021)
- More ...