The effect of experiential analogies on consumer perceptions and attitudes
Year of publication: |
2010
|
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Authors: | Goode, Miranda R. ; Dahl, Darren W. ; Moreau, C. Page |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 274-286
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Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Substitutionsgüter | Substitute goods |
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