The effect of familiarity with the response category labels on item response to likert scales
Bert Weijters; Maggie Geuens; Hans Baumgartner
| Year of publication: |
2013
|
|---|---|
| Authors: | Weijters, Bert ; Geuens, Maggie ; Baumgartner, Hans |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 2, p. 368-381
|
| Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Markenimage | Brand image | Mehrsprachigkeit | Multilingualism |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786431