The effect of fit between manufacturing strategy, strategic orientation, and marketing strategy on business performance
Year of publication: |
2018
|
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Authors: | Chen, Yue-Yang ; Wu, I-Jen ; Tsai, I-Chen |
Published in: |
International Journal of Management, Economics and Social Sciences (IJMESS). - Jersey City, NJ : IJMESS International Publishers, ISSN 2304-1366. - Vol. 7.2018, 4, p. 301-320
|
Publisher: |
Jersey City, NJ : IJMESS International Publishers |
Subject: | Fit | marketing strategy | manufacturing strategy | strategic orientation | fit as covariation |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.32327/IJMESS/7.4.2018.19 [DOI] 1046966081 [GVK] hdl:10419/192942 [Handle] |
Classification: | L69 - Industry Studies: Manufacturing. Other ; M31 - Marketing |
Source: |
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