The effect of global leadership on purchasing process outcomes
Year of publication: |
1998
|
---|---|
Authors: | Tomas M. Hult, G. ; Ferrell, O.C. ; Schul, Patrick L. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 11/12, p. 1029-1050
|
Publisher: |
MCB UP Ltd |
Subject: | Customer orientation | Leadership | Multinationals | Orientation | Purchasing | Relationship marketing | Strategic business units |
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