The effect of goal difficulty on escalation of commitment
Year of publication: |
2015
|
---|---|
Authors: | Lee, Jong Seok ; Keil, Mark ; Wong, Kin Fai Ellick |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 28.2015, 2, p. 114-129
|
Subject: | escalation of commitment | goal difficulty | valence | expectancy | goal commitment |
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