The effect of goal specificity on consumer goal reengagement
Year of publication: |
2013
|
---|---|
Authors: | Scott, Maura L. ; Nowlis, Stephen M. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 3, p. 444-459
|
Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Persönlichkeitspsychologie | Personality psychology |
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