The effect of green labels on consumer decision making
Peter Björk
| Year of publication: |
1997
|
|---|---|
| Authors: | Björk, Peter |
| Publisher: |
Helsingfors : Svenska Handelshögskolan |
| Subject: | Markenimage | Brand image | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Finnland | Finland |
| Extent: | 29 S graph. Darst |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 351 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 27 - 29 |
| ISBN: | 951-555-533-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000976816