The effect of implied motion in travel photographs on visit intention : the mediating role of mental imagery
Year of publication: |
2024
|
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Authors: | Li, Fangxuan ; Ma, Jianan |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 104.2024, Art.-No. 104919, p. 1-14
|
Subject: | Implied motion | Travel photograph | Mental imagery | Visual metaphor | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Fotografie | Photograph | Kognition | Cognition |
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